Having conducted two glorious seasons of Mobile Roadie Hunt@Idea, a first-of-its-kind Web and Mobile engagement initiative, Idea has kicked off the 3rd season of the popular MTV Roadies! more...

IDEA Cellular unveils a range of exclusive offers for its 7 Crore subscribers, to enable their participation in the hugely popular show Kaun Banega Crorepati (KBC) to be hosted by Superstar Amitabh Bachchan! more...