Aircel launches 'Save Our Tigers' campaign

It's a praiseworthy initiative by Aircel that addresses a social cause about the depleting numbers of Tigers in India and across the globe. The tagline of the campaign suggests: "Just 1411 Left." Now it's time to act.

A dedicated website, www.saveourtigers.com, is also launched to address the cause. The web site suggests that from around 40,000 at the turn of the last century, there are just 1411 tigers left in India. What started as a Royal Sport during the olden times is now a target of Poaching and Depleting Habitat. Our National Animal is fighting for its life!

Through this campaign, Aircel urges citizens to speak up about the cause. This initiative is taken to inform citizens about the diminishing number of Tigers in India. The campaign is aimed to encourage citizens to write or blog about our tigers and to stay up-to-date with tiger facts like knowledge of tiger sanctuaries, their population, news updates, etc. Furthermore, one can also donate money to NGOs working for the cause, like WWF India.

To kickstart this campaign, Aircel has roped in its brand ambassador Mahendra Singh Dhoni and celebrated football player Bhaichung Bhutia.