Aircel, Balaji Telefilms launch interactive detective series 'Kriminal Kaun'

An IVR-based value added services (VAS), 'Krimian Kaun' is produced by the digital arm of Balaji Telefilms, New Media. A series of 'audiosodes', 'Kriminal Kaun' will be available to Aircel subscribers in Hindi or Tamil languages. This detective series will be available to all voice users of Aircel at a charge of Rs 30 per month as subscription and 10 paise per minute.

"We have partnered with Balaji Telefilms to offer our consumers a thrilling and entertaining experience with the first ever Interactive and Detective daily audio series on your mobile phone in India," Aircel COO Gurdeep Singh said.

The audiosodes of detective series will feature a fresh new series every week having 4 episodes in each audio series, which will be updated on a daily basis. Aircel users can follow the episodes by hearing the story and joining in the investigation process in the first two episodes. In the last two episodes, users can interact to guess the 'Kriminal' in that particular series. In the final episode, Inspector Avinash will divulge the name of the 'Kriminal' and finally solve the case.