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Airtel introduces 'My Tunes' services in Delhi
Airtel has launched a new music-based VAS service called 'My Tunes' for Delhi subscribers
Airtel's 'My Tunes' services enable users to choose the content he wishes to consume
Published on May 5, 2010
Mostly, once you dial a call to your friends or relatives, you listen to the song or caller tunes as defined by the person you called. With Airtel's 'My Tunes' services, it's the users who decide which caller tune song they wish to listen to once they call any Airtel subscriber.
Mr. Shashi Arora, CEO-Delhi & NCR, Mobile Services, Bharti Airtel said, "Starting with the launch of Hello Tunes in 2004, Airtel has led the music on mobile revolution in India. With the My Tunes service, today we are putting the power and freedom of choice in the hands of the customer – the power to choose the content he wishes to consume alongwith the freedom to enjoy an unlimited music experience on mobile."
Airtel's 'My Tunes' service has over 23 categories (ranging from Bollywood, devotional and English rock) of music library including over half a million tracks. Airtel users can avail this service at a subscription fee of Rs. 15 per week or 30 paise per minute.
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