IDEA launches GSM services in Assam

With this, IDEA Cellular, an Aditya Birla Group Company is in near completion of its pan-India network rollout with presence in 21 telecom circles in India. 

IDEA is the leader in the introduction of value added services in the Indian mobile telephony market. With the launch of services, mobile users in the state will now have a rich experience while using value added services such as Music download, Dialer Tones, Voice chat, web-infotainment, high-speed internet Data Card, and other Internet-based multi-media experiences on their EDGE-enabled mobile phones. 
 
Speaking at the launch, Ambrish Jain, Director - Operations, IDEA Cellular Ltd. said, “Launch of services in Assam is the last major milestone in IDEA’s national expansion journey. The successful achievement of our mission to become a pan-India operator can be attributed to a sharp and focused management strategy; excellent execution in network rollout, customer service and innovative product offerings; and the faith of 53 million IDEA subscribers across the country. IDEA’s world-class mobile telephony services will now be available to over 32 million people in Assam, connecting them with the rest of the country, and driving mobile penetration in the region.”

IDEA has also started an exclusive portal – Asomi Aai Rupohi – in Assamese language for the mobile users in the region. The portal will offer Assamese songs, movie reviews and other rich content targeted at the youth. IDEA subscribers in Assam can also avail other VAS and GPRS services such as Idea Music Station, Yahoo Messenger, Dialer Tones etc. IDEA will also introduce a range of affordable tariff plans for mobile users in Assam.

Source: IDEA covers Assam under its national GSM network