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55th Idea Filmfare Awards

Now it’s time to gear up for this year’s most sizzling event – The Idea Filmfare Awards 2009. Idea and Filmfare will celebrate the excellence in Indian Cinema as your favorite stars will walk down the red carpet for India’s oldest and most coveted cinema awards on 27th February at the famous Yashraj Studios in Mumbai.

Idea and Filmfare will celebrate the excellence in Indian Cinema at the 55th Idea Filmfare Awards

Published on Jan 22, 2010

Worldwide Media Pvt. Limited, the Times Group- BBC Worldwide joint venture has announced a continuation of its long term sponsorship agreement on the Filmfare awards with IDEA Cellular Ltd., to present the 55th Idea Filmfare Awards.

Speaking on the occasion, Tarun Rai, Chief Executive Officer, Worldwide Media Pvt Ltd. said, "It’s time, once again, for the biggest awards show of the film industry – the Idea Filmfare Awards. We will raise a toast, as we have for the last 55 years, to the immense talent of our film industry. We have had a successful partnership with Idea Cellular and, along with them, hope to make the Awards show even bigger this year."

The fastest growing mobile company, Idea Cellular has been recently conferred the prestigious ET 'Emerging Company of the Year Award'. The company will recognize and honor the best talents in the Indian film industry. This year will mark the 55th year of Filmfare Awards and the second year of its association with the pan-India mobile operator, Idea Cellular.

Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular said, "Brand IDEA always associates with champion ideas to offer unique user experience, and entertainment, to our 58 million subscribers, across India. Our continued association with the prestigious Idea Filmfare Awards is a testimony of the brand’s promise to offer the best-in-class entertainment, through our reach and connect with the audience, across the length and breadth of the country. This year again, IDEA will bring stars and the best of movies, closer to our customers, through the 55th Idea Filmfare Awards".

The Idea Filmfare Awards 2009 is scheduled for the 27th February at the famous Yashraj Studios in Mumbai. Be prepared to be a part of this yet another dazzling show acknowledging achievements of our stars with glamour, great performances, suspense, excitement and a thoroughly entertaining evening.

The 55th Idea Filmfare Awards promises to bring a plethora of films that are vying to prove their worth to the black lady. Undoubtedly, this year too promises to be a power packed show. Once again, the black lady will have a touch of yellow, as the Idea logo will continue to don the most coveted Filmfare trophy.