‘Kaho What’s Your Idea’ Grand Finale held in Kolkata

200,000 children » 3,000 Schools » 100 cities  »10 Semifinalists » 1 Champion!

‘Kaho What’s Your Idea’, a National inter-school skills fest, conceptualized by IDEA Cellular, came to a grand closure in Kolkata. The unique program aimed at developing relevant skill sets among school children beyond just academics, concluded at a fun-filled and exciting event here today.
 
Aftab Ashraf Chitalwala from Dhirubhai Ambani International School, Mumbai was declared the Champion of Kaho What’s Your Idea Season 1, and was felicitated by Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular.
 
Ten Semifinalists selected from amongst 200,000 children from 3,000 schools across 100 cities clashed in a battled of wits and intelligence in the unique contest conducted by Quiz Master Derek O’Brien. Winner Aftab Ashraf Chitalwala won a cash prize of Rs. 100,000 from Idea and Runner Up Sashwat Nitin Sinai Salgaonkar from Mushtifund High School, Goa and walked away with Rs. 50,000. Other 8 finalists and semifinalists also won cash prizes from Idea.
 
Idea, through the ‘Kaho What’s Your Idea’ initiative, began a movement focused at developing school children’s all round personality, engaging them in activities which promote Logical thinking; Weaving a story; Application of Memory skills and Real-Life skills; besides honing their General Knowledge and Current Affairs. The program was open for students of Standard 8th to 12th, and the jury comprised of Principals, Counselors, and Teachers from across the country.
 
With this pioneering effort, Idea became the first brand in the telecom category to focus on building brand awareness amongst this nascent and high potential segment. Idea has realized the potential in the Indian youth and created this engagement program to target this segment, just before they step into the crucial decision making age of 15-18 years, with the new national inter-school skills fest.
 
The preliminary city contests comprised of rounds like Instant Recharge, Talk Time, Memory card, Key pad locked and Speed Dial which were specially designed by counselors, principals and faculty from different schools and institutes from the country.