Idea gets 1 Million 3G users within 1 month of launch

Now One Million Idea users are enjoying superior quality Voice, Text & Data Services including High Speed Internet browsing upto 21.1 Mbps, Video Calling, Mobile TV, Idea Application Mall, Multi player gaming & many more applications on the 3G platform.
 
Idea's 3G services cover 400 towns in 9 circles extending from Major Urban Markets, Tier 1&2 cities and finally reaching out to the deep hinterlands. The company is committed to launch 10 new towns per day for the next 365 days to extend the experience to 50% of the existing subscriber base with the latest 3G Services.

The Idea 3G services will progressively grow to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.
 
Commenting on the initial experience, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "Early trends indicate high uptake of Wireless Broadband data by existing 3G handheld users. Data usage by Idea’s 3G users is already at 20% of the total Mobile Data usage recorded by the company, in the first month of launch, and this is expected to grow exponentially with the proliferation of services."
 
Idea is the first operator in India to introduce Time-based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. To promote usage, Idea has introduced ‘sachet’ pricing offering attractive trial packages with per day billing.
 
To know more about Idea 3G services, and to check handset compatibility, you can visit Idea 3G or SMS 3G to Toll Free No. 54777. To feel the difference personally, mobile users can experience 3G services at special ‘Experience Kiosks’ set up at select 13 ‘My Idea’ stores.