Tata DOCOMO introduces 'Pay Per Site' plan in India

Tata DOCOMO has taken its game changing 'Pay Per Use' paradigm to the next level, with the introduction of yet another path-breaking offer—this time for Internet access. The revolutionary 'Pay Per Site' offer brings in a more simplified and unique "Pay-for-what-you-use" Internet-browsing model and breaks through the clutter in its category.
 
"Aptly named Pay Per Site, the service stands unprecedented in anything that has been attempted or offered before in the market and serves to highlight the innovation, clarity and transparency of pricing that Tata DOCOMO is associated with," said Mr Gurinder Singh Sandhu, Tata DOCOMO's Head of Marketing. 
 
Those who only browse two or three sites regularly are now free from monthly rentals and packs. Pay Per Site offers two combination packs—those only interested in single websites need to pay Rs 10 per site, whereas those with multiple site browsing needs can opt for a combo pack at just Rs 25 per month.

Customers will have a bundle of options within various categories of social networking sites (Facebook, Twitter, Linked-In, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo! Messenger, Nimbuzz).
 
There are 2 different genres under which each service is categorized- Social Networking Site and Emailing and Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also 2 Combo options – SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1p/kb. 
 
To activate the services, customers can Dial *141# OR simply send an SMS with the keyword 'MY SITE' to 141 and following further instructions OR visit Tata DOCOMO Dive in zone on mobile. Customers can also activate Pay Per Site service through Tata DOCOMO website by clicking on the Pay Per Site link. (via: Press Release)