Share 'pangas' with friends and win a Samsung Corby

Virgin Mobile India has come up with yet another 'Think Hatke' idea with its innovative new campaign, the 'Indian Panga League' where the participants can win Free Samsung Corby mobile phones.

DLF IPL season 3 fever is still running high in this cricket crazy nation and here is a new digital initiative by Virgin Mobile India targeting the younger generation with Indianpangaleague.com. And this time, the 'panga' is not going to cost you anything but there is a surprise reward for the participants as well! Yes, this is the first time you stand a chance to win colourful Samsung Corby GSM mobile phones by just taking 'pangas'!

The campaign will run in the digital space with over 100 films of 15 seconds each been shot and created. All you need to do is to register on this website to participate in the Indian Panga League. Pick a 'panga' with any of the 10 pangas listed for IPL teams. You need to take on sporting banters between friends across different cities to win Samsung Corby devices. The campaign also features Virgin’s competitively priced STD tariffs of 20 paise per minute.

Commenting on this announcement, Prasad Narasimhan, Chief Marketing Officer, Virgin Mobile India said, "The Indian Panga League is our initiative to connect to the youth of India and provide them an exciting opportunity to join the cricket frenzy. With the launch of indianpangaleague.in, our digital initiatives take another leap in engaging with youth giving them an opportunity to support their favorite teams and take friendly banters with fans of other teams. It was quite a task for us to create over 100 ad films in a true hatke style to promote our STD value propositions of 20p/min. However, we managed and created this first-of-its kind campaign on digital space in such a large scale. With this campaign, we expect lots of visitors to watch, share and take their own pangas. We are confident that this campaign will create a new benchmark in digital marketing space."

There are 3 Samsung Corby devices offered as freebies - 1 each for the 3 who share the videos among the maximum number of friends - through chat, email or social networking. Then there are another 3 Samsung Corby phones - 1 each for the 3 with the highest number of updates/ tweets. And yet another 3 Samsung Corbys - 1 each for the 3 who take pangas on the videos and manage the longest panga list!

All you need to do is to visit www.youtube.com/indianpangaleague, copy the embed link of your fav videos and upload it on your websites or blogs and tweet the updates with the hash tag "#IndianPangaLeague". Or share the video on facebook or twitter with the hash tag "#IndianPangaLeague". Wait no more!. Start now before this IPL ends on the 10th of May, 2010.