Virgin Mobile introduces PayBack Time plan

Have friends who can't do without you? And without your money? Worry no more! Virgin Mobile introduces their unique GSM offering of getting paid 10p/min on incoming & spending 20p/min to call any Virgin Mobile friend across the country.

With lots of mobile operators offering their VAS services and innovative tariff plans in India, there is one name that has become synonym with some fresh and literally 'Think Hatke' campaigns. Adding more fun, humour and tidbit quotient to their offerings, Virgin Mobile has constantly struck the right chords with Young India.

They earlier allowed you to share 'pangas' with friends to win a free Samsung Corby mobile phone. Now you can get back your money with their latest PayBack Time Campaign. Virgin Mobile's new idea revolves around a calculator which lets visitors calculate for what & how much have they lend to their friend. The calculation is sent to borrower friend, reminding him of the times he / she borrowed, money & easily forgot.

The borrower friend can check the calculation done by the lender friend. The communication asks the borrower friend from his Virgin Mobile to call his lender friend on his Virgin Mobile & pay back the borrowed money without actually paying with 10p/min on incoming. The entire communication has been packaged in a very humorous, hatke & engaging manner.

Payback Time is how Virgin Mobile is addressing their online campaign & can be experienced at http://www.paybacktime.in. The website also gives gyan about unheard & funny excuses friends give to each other for not paying up the borrowed money. Payback time is also present on Facebook App, Twitter & Youtube, with the same calculator on Virgin Mobile's official fan page, along with a contest for fans to share their hatke excuses for not paying back & win rewards.

Integrating the campaign on these platforms gave it a viral effect, where the status message of the borrower & lender friends were updated with the post engagement communication & is creating huge curiosity. So, it's Payback time guys... go, get your money back now!