Virgin Mobile launches MUSIC UNLIMITED service in India

Virgin Mobile announced the launch of yet another offering- MUSIC UNLIMITED, to catch the fancy of its young GSM subscribers in India. The move would enable it to strengthen its portfolio of youth-centered services.

“Music is an integral part of the lives of youth and their mobile phones are their newly evolved 24×7 music stations. Catering to this segment’s consumption of music, this service which will be offered to Virgin Mobile customers FREE of COST. Through this service, we at Virgin Mobile aim at changing the way music is consumed and reinvent the ways youth experience music every day. With the launch of Music Unlimited service, Indian youth have an access to best of the music content for FREE.” stated M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India.

This unique service comes as a milestone in the Indian music industry as it is the only service that allows users to explore the music library for FREE. Users can enjoy music of their own taste and flavour, be it any ringtone (MP3/Poly/Mono), Tring Tune or Caller Ring Back Tune (CRBT), besides downloading full songs on the mobile, for no charges at all.

Customers can download free content from the vast music library, which includes more than 1.5 lakh songs in different languages such as Tamil, Telegu and Bengali as well as a myriad of styles like famous Bollywood hits, Indi Pop, Bhangra and Western Rock.

For accessing the service, all GSM Virgin Mobile customers just need to dial 586865, which is chargeable @10p/sec.