Vodafone bags exclusive rights for live streaming of ICC CWC 2011 ODI matches

Vodafone Essar has acquired the exclusive rights for live streaming of ESPN Star Sports’ coverage of the ICC Cricket World Cup 2011, which will commence from Feb 19, 2011. You can now enjoy all 49 ODI matches live on your Vodafone mobile phone.

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said, "The 2011 cricket season in India coincides with an exciting time in the telecom industry when MNP and 3G are buzz words and the entire consumer base is being wooed afresh by incumbent and new competitors alike."

"Through this association with ESPN Star Sports to provide live streaming of its ICC CWC 2011 coverage, we continue to engage our customers in a more meaningful and relevant manner, that enriches the service experience," he added.

Vodafone is now the co-presenting broadcast sponsor for ESPN Star Sports' coverage of ICC CWC 2011. Vodafone subscribers can avail live streaming of all the 49 One Day International cricket matches on ESPN Mobile TV via their GPRS-enabled 2G handsets as well as 3G devices. (via: Telecom Tiger)