
Tim Cook: The man who takes on Jobs' job
Natasha Garyali
The COO of Apple, Tim Cook takes over Apple as its new CEO this month. We take a closer look at the man who steps in the shoes of Steve Jobs
Tim Cook: The man who takes on Jobs, job
Published on Aug 25, 2011
Steve Jobs, the name synonymous to Apple's phenomenal success resigned from his post of CEO earlier today. Considered the heart and soul of Apple Inc., Jobs named Tim Cook as his successor. In the letter to the board of Apple and community, Jobs said,"as far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple."
Concurring with the Jobs suggestion, the Apple Board appointed its COO, Tim Cook into the new role. A Duke alumni, Cook joined Apple in 1998 and was responsible for all company’s worldwide sales and operations. This included sales activities, service, support as well as end-to-end management of Apple’s supply chain.
Cook's role as a COO also extended to the development of strategic reseller and supplier relationships at the Macintosh division. His initiatives ensured the flexibility in meeting the demand of the consumers and marketplace.
Prior to Apple, Cook spent 12 years with IBM, leading the manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America. He also adorned the cap of VP of Corporate Materials at Compaq and that of COO at the Reseller Division at Intelligent Electronics. A Bachelor of Science graduate in Industrial Engineering from Auburn University, earned his master’s degree in business administration from Duke University.
In the wake of Jobs absence in January 2009, due to health complications, Cook presided over the day-to-day activities of Apple. Cook's ease at stepping in the shoes of Jobs made the decision of choosing the successor easier. Jobs believes that, "Apple’s brightest and most innovative days are ahead of it".
Known to be a fitness enthusiast, Cook was named among the "Power 50" list of LGBT people on Out Magazine.
Tim Cook at Auburn University commencement 2010
While Jobs may not be involved in the knitty gritty of everyday life at Apple, his role at the company he founded is far from over. He takes on the role as Chairman of the Board and will be serving Apple with his unique insights and inspiration.
Art Levinson, Chairman of Genentech, says, "Steve's extraordinary vision and leadership saved Apple and guided it to its position as the world's most innovative and valuable technology company. He has made countless contributions to Apple's success, and he has attracted and inspired Apple's immensely creative employees and world class executive team."





