Is Tim Cook cooking Apple right?

The recent ‘Lets talk iPhone’ had been the talk of the town for a long time. It was the first Apple event in the past one and a half years and also the first Apple event under Tim Cook, Apple’s new CEO Tim Cook.

Tim Cook has taken over the reins from Steve Jobs who was considered the prime reason behind Apple’s phenomenal success and elevation to the position of world’s no. 1 mobile brand.

While Steve Jobs had a charismatic personality, Cook is seen to be more of a silent type. He kind of keeps to himself and let others do the talking. This exposes a huge void where Jobs used to be. While Jobs used to be the soul of exciting Apple launches, cook let vice-president Phil Schiller deliver the iPhone news.

The Lets talk iPhone event has signaled the end of an era for Apple enthusiasts. We have already started missing Jobs, his enticing presentations, his wit and his blockbuster product releases.

In fact, what was expected to be the year’s biggest tech event turned out to be a slob.  Rather than unveiling a product that stuns and delights the audience, Cook unveiled a product that was far below our expectations. Not that we find the Apple iPhone 4S boring, but after an year of waiting, anticipating and speculating, we were waiting for the legendary, almost mythical iPhone 5 to be finally unveiled. Well, that did not happen.

The event seems to have dented Apple’s image. Apple shares have already been hit and surged down 0.56 percent already.

The iPhone 4S, it seems will be the biggest victim of this melee. Providing most of the iPhone 4 features along with new ones like Siri, an A5 chip, dual antennas, an 8-megapixel camera along with iOS 5 and iCloud at a $199 (Rs.10,000) price tag, the phone can give any budget smartphone a run for its money.

So, what is Cook doing wrong? Not much, just that we are expecting too much from Apple as we have seen it making history again and again.

And finally, is Tim Cook cooking Apple right? Well, he seems to be making his best efforts, it just doesn’t seem as delicious an enticing as Steve Jobs used to make it.

So, what’s the solution, one may ask? Well, nothing much. We just need to make our peace with the way Apple is and stop expecting these guys to become something they are not i.e. Steve Jobs.