What Steve Jobs meant to me: Natasha Garyali

Steve Jobs breathed his last this Wednesday. The news of his death came just a day after iPhone 4S was unveiled, sending both the industry and Apple fans in shock. While it was a known fact that the Silicon Valley icon grappled with a failing health, very few could imagine him making such a sudden exist.

The man who revolutionized the face of the consumer technology by giving us the  iPod - ‘1000 songs in your pocket’ to first iPhone model in 2007 and iPad in 2010 was gone. With the main creative mind behind Apple gone, there poured several questions regarding company's future - what will be its fate? Can it survive?

I think Apple will survive, actually more than survive.We caught a glimpse of company's professionalism during the iPhone 4S launch. Even though the Apple team was reeling under pain, aware of the fact that their mentor and charismatic leader who guided them through thick and thin was close to death, they took the stage and delivered.

You would have often heard people saying "that once you get a Apple you can never get back to anything - It is life changing". You wouldn't believe that till you have used one of Apple's product. Unlike any other brand, Apple connected with its fans needs ( and their wants) and the presence of this strong bond made Apple successful.

In Jobs own words, ‘you can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.’ Jobs understood this and continuously delivered year after year a market disrupting device. As a matter of fact Apple’s success even in times of recession has been attributed to Jobs’ acute business acumen and his salesmanship that made the brand stronger with every passing time.

Jobs carved his own destiny- undeterred, unfazed and unlimited to the hurdles, opinions and opportunities that presented themselves.

He was a inspiration to many and gave us some wonderful life lessons to live by. My personal favorite is : “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary”

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