Vodafone launches ‘one-stop’ VStore

Vodafone is hoping to consolidate its position as a major provider of cellular services to smartphone users in the country. Its latest offering is its own applications store, aptly named VStore, which offers thousands of free and paid applications to its customers.

VStore is powered by Appia and runs applications across 2G and 3G. The apps promise to work on various operating systems including Andriod, BlackBerry, Symbian and Java. Featured apps range from those in gaming and entertainment to those in social networking. Backsides its own content like Vodafone TV, VStore also features content from providers like Hungama and Spice.

Since Appia powers while label content and mobile applications storefronts for a number of cellular providers and phone makers across the globe, Vodafone seems to be in good hands. Appia is recognised for it’s partnership with AT&T, Verizon and T-Mobile.

As reported by Tech2.in.com, Kumar Ramanathan, Chief Marketing Officer, Vodafone India Ltd. said, “The store will present the best the world has to offer in mobile applications, giving Vodafone subscribers an expansive catalogue of games and apps to entertain and enrich their lives.”

In order to activate Vodafone’s new service, users need a GPRS-enabled device. They can either visit the store through Live.Vodafone.in or text or to 111. On both the site and the text message, they simply have to click on the VStore link provided to gain access to the thousands of applications offered by Vodafone.

With a number of apps that feature local content, Vodafone users will be able to access desired information quickly and conveniently on VStore. If the apps work as well as they promise to and aren’t let down by slow connection speeds, Vodafone might just have its customers hooked to what could be its next best thing.