
Apple might count for 60 percent of handset industry profits in the future
Rishabh Jain
Apple’s might is rising; it is heading for 60 percent of handset industry profits
Published on Nov 7, 2011
It is no secret that Apple has reached a behemoth status in the handset industry. But owing to the iPhone, its success has reached unprecedented heights.
According to available stats from AllthingsD for Q3 2011, Apple now counts for 52 percent i.e. more than half of all industry profits. What’s more fascinating is that Apple has managed to do so with just a 4.2 percent global handset unit market share.
iPhone is one device whose phenomenal success has enabled Apple to do so. With iPhone 4S sales touching the sky, this trend is set to continue.
According to T.Michael Walkley of Canaccord Genuity,” With Nokia in the midst of a challenging smartphone strategy transition and our checks indicating RIM and Motorola Mobility continue to struggle in North America given the increasingly competitive Android smartphone market, we believe Apple will gain further value share in the December quarter and could capture over 60 percent of industry profits”
So how does a company capture around 60 percent profits with just over 4 percent market share.
Let us clear the mist for you.
Apple has done the unexpected by cashing on Nokia and RIM’s misfortunes. Both Nokia and RIM posted record losses in the first quarter. While Nokia has finally surged ahead with a measly 4 percent profit, it is a hard recovery for RIM.
So, where did these profits go? Well, they fell in Apple’s lap.
Apple not only captured those profits, in fact, it also gained some more on the basis of credible products such as the iPhone 4S.
The future is anything but gleaming bright for Apple. According to the latest statistics – Apple would have 29 million iPhone sales in December, 104.4 in 2012 and 140.8 million in 2013.





