
Microsoft kicks off its Indian marketing campaign with “I love you guys” website
Rishabh Jsin
Microsoft has launched a website called ‘I love you guys’ to popularize the Windows Phone OS in India
Published on Nov 11, 2011
Microsoft is going all out to popularize its Windows Phone OS. After making hefty donations to Nokia and Samsung’s Windows Phone marketing phone campaigns, the company has started its own marketing campaign with its website – iloveyouguys.in.
A YouTube video has popped online to popularize the same platform.
The video is a humorous take on how friends can be liars, highlighting the social networking capability of Windows handsets. While the video indicates that the Windows OS can help people contact friends via Facebook and organize parties, the website focuses on the Social networking capability and the integration of a Windows Phone.
The website, build for a social integrity purpose, also allows one to schedule movies and plan holiday trips with friends.
Windows has even more on offer. Unlike what normally happens, we don’t have to wait to get our hands on the Window Phone Marketplace. Windows Phone is free download and Indian users are no longer limited to international marketplaces to obtain applications.
India has experienced the Windows Phone OS with the likes of HTC Radar and Samsung Omnia W.
Microsoft is implementing a good marketing strategy in the case of Windows Phone OS. Its market share has already boosted to 7%. Windows is catching up fast with other operating system.
We espouse Windows for the fact that, unlike competitor Apple, Windows has shown a keen interest in the growing markets such as India. In fact, an India-centric marketing campaign also indicates that the handsets will come here soon after their international launch, which trickles in a good news for us.





