Movida partners with HDFC Bank to bring a unique mobile payment service to indian customers

Movida has tied up with HDFC Bank to launch a first of its kind mobile payment service for Indian mobile users.

The service will be initially rolled out to selected number of customers followed by a mass roll-out towards the end of the year.

What is unique about this service is that it allows HDFC debit and credit cardholders to pay bills, purchase airtime and even buy air or rail tickets from their mobile phones.

This service can be accessed by any mobile subscriber form any mobile phone as long as it is using a Visa or non-Visa branded payment account.

Designed using a menu-based USSD mobile technology, this service is quite easy to use and can complete a transaction in only a few steps. All mobile users have to do is connect their HDFC Bank Visa or non-Visa payment card to their mobile phone number. While making a transaction, simply select the mode of payment to complete the transaction.

If you are worried about the security issues, be at ease. The system utilizes various security measures to maintain account integrity. These include unique PIN number set up and bank-registered phone number among others.

Naushad Contractor, Movida’s President and head of the Monitise and Visa joint venture in India, said, 'wave goodbye to waiting in long queues or visiting post offices or payment machines to pay bills as you will now be able to do that right from your mobile phone. This service is going to drastically reduce the time and energy Indians waste every day waiting to pay bills.'