As we first reported earlier about the launch of Lava A9 handset, the Lava A9 device comes with "The Power To Attract". It is designed for socially-active and style conscious consumers.

With this launch, Lava International adds another smart and stylish handset to its portfolio that will appeal to trendy and tech savvy mobile users in India. Touted as a small mobile computer, LAVA A9 with silver cues features a 2.4 inch TFT display, Java embedded games, a 3.2 megapixel camera and advanced connectivity options.

According to Mr. Praveen Srivastava, Head Sales and Marketing, "The next generation internet is redefining the way we use and experience the internet. Web blogs, uploading pictures and videos on sites where one can share and comment, swapping and remixing of playlists, photos, videos, search, shopping, news – it's made possible on Lava A9 and now the phenomenon of online social networking, where users can catch up with old friends and make new ones via live updating and posting snappy comments."

Equipped with utility applications like nimbuzz and opera mini, Lava A9 is a compact and sleek gadget that gives the users a truly personal internet experience with its high sceep web access facility. Preloaded with advanced multimedia features and latest technologies, the device boasts of a superb media player and games feature. Lava A9 mobile phone is all set to create a buzz in the mobile market with its astonishing features.

We take a close look at this handset that boasts of some superb features.

Lava A9 technical specs:

• Dual SIM feature
• 2.4 inch display screen
• FM radio and Recording
• MP3/4
• Wireless application protocol (WAP)
• GPRS
• Available colors: Silver & White
• JAVA Enabled, Email
• Games
• Contacts back up
• Nimbuzz / Opera Mini

On the growing popularity of Lava Mobiles, the local mobile device vendors say that these devices offer users the most natural way to interact with their phones. Mobile users get an extremely fast and easy platform to work on various channels  - right from selecting contacts, dialing numbers, typing mails to sending SMS on LAVA A9 handset. Supported by hi-end utilities, Lava A9 mobile phone comes with sophisticated looks and design. More than a multimedia or a communication gadgets, Lava Mobiles are bound to become a style statement to an extent in coming days.

Commenting on coming up with a handset like A9, Mr. S. N. Rai, Co-Founder & Director said that, "Mobile telephony had just started creating cripples in Indian mobile industry. Stylish appeal along with aspirational positioning had ensured that was a run away hit even in India. Having climbed the success ladder too fast, Lava is becoming thorough thinker and has cracked the code of the secret way to the hearts of the Indian customers. And that cracked code is Lava - A9."

Priced at  Rs. 5,999, Lava A9 mobile phone is targeted at younger, tech savvy and fashion conscious consumers with its social networking and web chat app features. Sporting a distinctly youthful design and mid range functionality, Lava A9 have lucrative features which will make it stand out of the crowd. (via: press release)