Lava Mobile launches Alpha keypad phone B5

Published on Jul 15, 2010

Lava Mobile has launched B2 & B5 business class phones with innovative Alpha keypad features

Published on Mar 17, 2011

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After months of market research and rigorous trials, Lava has succeeded in converting a consumer insight into a path-breaking innovation called Alpha keypad. This innovative key pad is neither traditional Multi-tap nor QWERTY; instead the keys are arranged in ABCD order to provide convenience for the users. The brand has come up with a new business series handsets featuring the innovative keypad. To begin with, it has introduced this unique keypad in its new B2 & B5 handsets. This is the first time that any mobile handset player has been able to offer an option to make life simple for a large segment of mobile users, who were not familiar or comfortable with QWERTY or Multi-tap keypads.                           While introducing the innovative Alpha Key-pad, Mr. SN Rai, Co – Founder & Director, LAVA International Ltd. said "Lava always endeavored to introduce consumer insight driven innovations, which make people’s life simple. It took months of rigorous research and consumer trials to conceptualize Alpha keypad. We feel Alpha keypad would further redefine the mobile phone market in a big way."The concept behind Alpha key-pad phone is to make texting and e-mailing easier and faster. The Alpha keypad is meant for those set of people, who are not familiar or comfortable with QWERTY keypad but aspire to have phone like this. Besides, individuals who require one-handed mobility will find this concept more helpful.Lava B5 mobile is a dual SIM phone. The tech specs of Lava B5 include A B C  Keypads with QWERTY looks,  a 2.2 inch QVGA TFT screen display and a 2 megapixel camera. The device comes with E-mail support, multi format video and audio player, FM, MP3 and MP4 features.The handset is preloaded with mini Opera, Nimbus, Skype and MSN. Lava B5 comes enabled with JAVA, Bluetooth and 1400mAh battery. It offers T Flash memory card support upto 8 GB and packs a 3.5mm universal audio jackLava B5 mobile phone is available at a price tag of 4,399 in the Indian market. 

 

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