Genus Electrotech to launch Genus Mobiles in India

Published on Jan 17, 2011

Genus Electrotech Ltd, a consumer electronics product company, will soon foray into the mobile handset market in India

Published on Mar 17, 2011

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The company plans to roll out new mobile phones in Delhi, Haryana, UP, Uttaranchal, Rajasthan, MP and Bihar. Whereas Gujrat will be the first state to get LCD TVs along with the new set of mobile phones in India, reports Business Standard."We have been into manufacturing of bare board PCB to corrugation for all types of electronics, IT, automobile and communication products. Hence, entering into television sets and mobile phones was a natural progression. In future, we also plan to launch washing machines, refrigerators and other consumer durables," said Mayank Kumar, chief operating officer of Genus Electrotech.According to Kumar, the Rs. three crore company will offer value phones in categories of music, camera, touch screen, bar and QWERTY. To begin with, the company will be launching nine mobile phone models in these eight states.The feature-rich Genus mobile phones will be broadly labeled under 6 categories that include Dhoom Series, Party Series, Connect Series, Style Series, Play Series and GenX Series.The current lineup of the company's mobile portfolio include Genus G123, Genus G313, Genus G444, Genus GQ523, Genus GQ533 and Genus GQ545 handsets.The company has already started pilot testing of its LCD TVs in Gujrat, although the price has not been fixed as yet. However, all the new Genus mobile phones will be offered in the range of Rs. 1,600 to Rs. 5,000 in India. 

 

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