Big B to endorse Zen Mobile

Published on Jun 16, 2010

Zen Mobile has roped in Amitabh Bachchan as its brand ambassador

Published on Mar 17, 2011

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Zen Mobile, an emerging local mobile handset maker, has another feather in its cap. The company gets the prize endorsement by roping in legendary Amitabh Bachchan as its brand ambassador. In coming days, we'll soon see Mr Bachchan promoting the Zen Mobile products through various TV and print ads.Amitabh Bachchan said, "I like to connect with brands that I believe in, brands which show commitment to fulfilling the needs and aspirations of the Indian people and I found exactly these qualities in Zen Mobile. I hope my association with the brand will take it closer to people and they would be able to appreciate the brilliance and innovation of Zen''s handsets."Zen Mobile has won accolades for its recently launched handsets. The trendy, feature-rich Zen Z77, Zen Z90 and Zen Z66 mobile phones are received well by the young mobile users in India. To further enrich its portfolio, the company is all set to release a new series of QWERTY and multimedia-rich handsets. The new devices will come preloaded with raft of social networking features offered at reasonable prices in India."Nothing compares with the legendary Big B, who is admired as an aspirational figure and Zen Mobile is placing its bet exactly on that. Mr. Bachchan is a quintessential mix of charisma and style with a mass appeal, which our brand stands for. He is the best at what he does and that is also our philosophy," said Deepesh Gupta, MD of Zen Mobile.The company plans to launch an exciting media campaign with Big B in the coming months. (via: NDTV) 

 

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