
Airtel signs 5-year sponsorship deal for Championship T20 League
Published on Jul 30, 2009
Airtel signs s deal with ESPN Star for sponsoring the Twenty20 Championship for the next five years
Published on Mar 17, 2011
Country's leading telecom company Airtel today signed up as the Title Sponsor of Champions League Twenty20 for a period of 5 years starting with the inaugural season in 2009. Airtel signed the deal today with ESPN STAR Sports, the commercial partners of Champions League T20. The first edition of the Champions League will be played in India starting October 08, 2009. A total 12 teams from 7 test playing nations will participate in the inaugural edition. The 16 day league will have 23 Twenty20 matches. As part of this deal, Airtel will have rights to on ground title sponsorship for a period of 5 years. The tournament would be played across three venues – Bangalore, New Delhi and Hyderabad and will now be called Airtel Champions League Twenty20.
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