Micromax X360 mobile comes with MTV music

Published on Dec 24, 2009

Micromax, a pioneer in mobile phone solutions and wireless technologies, has introduced X360 mobile phone in partnership with MTV in India

Published on Mar 17, 2011

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For music lovers, the entry-level X360 mobile handset will offer range of the best hand-picked Indian and international music from MTV on 3-D surround sound. X360 will come with a unique high fidelity earphones with noise cancellation that will work good as a mosquito repellent as well!   Although, Micromax X360 mobile is priced at a maximum retail price of Rs 5,000 but it would be sold at the market operating price of Rs 3,750 as per Micromax executive director Rahul Sharma. He also added that requisite permissions had been taken from Health authorities by the R&D team before installing the mosquito repellant sound in the set.VIACOM 18 VP (communications and consumer products) Sandeep Dahiya said the agreement with MTV was on a year-to-year licensing deal but extendable. He said royalty will also be paid by Micromax on every set sold by it, though these will be on 'special rates'. He said the instruments would also be sold at stores selling MTV products and music.Planned to be launched by March 2010, Micromax X360 mobile would be equipped with dual SIM, multi format music player with Yamaha & Wolfson Amplifiers, stereo FM radio/recorder, 1.3 mega CMOS camera, Bluetooth(A2DP), expandable memory (up to 8GB) and a video recorder/player.Other key features of X360 handset include 262K colour QVGA display, 5-way navigation key, Li-ion (800mAh) battery, talk time up to 5 hours and standby time up to 220 hours. 

 

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