Lava B5 incorporates rupee symbol in its keypad

Published on Aug 17, 2010

Lava B5 is now the first Indian mobile phone brand that bears the rupee symbol in its keypad

Published on Mar 17, 2011

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Lava Mobile recently announced Lava B5 mobile phone in India. This handset came to the Indian market with innovative new feature called Alpha keypad. The company introduced this keypad, which offers keys arranged in ABCD order, on the basis that still majority of India is not familiar to computers, hence less comfortable with the QWERTY keypads.  Now Lava B5 boasts of another key achievement as it is the first Indian handset brand to incorporate Rupee Symbol in its keypad. The company states that it is a matter of pride for India to be the fifth nation having a currency symbol of its own. Lava, always a leader in consumer insight driven innovations, ensured that the Indians did not have to wait too long to have it on their mobile phone keypad.Lava B5, the latest model from Lava bears the rupee symbol in its keypad. Incidentally B5 is also the first phone with world’s first Alpha keypad with keys arranged in ABCD order. There was a lot of discussions regarding the time period required to incorporate the rupee symbol in computer or mobile keypad. The estimated time varied from 6 months to two years. "We took this as challenge to ensure that Indians can type "rupee" symbol long before than the anticipated time. Around the occasion of Independence day announcing the incorporation of "rupee" symbol in the mobile keypad will be a tribute from Lava family to the entire nation. The currency symbol on the keypad of their mobiles will make millions of Indian proud. We are happy to be the catalysts of spreading this spirit," said Mr. S.N Rai - Co Founder and Director, Lava Mobile. This may not be a technological breakthrough for Lava but this definitely is a testimony of the passion to provide value to the user by adopting new concepts. It also shows their commitments to adopt new design, technology and innovation in the shortest possible time. 

 

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