iBall forays into Indian handset market

Published on Nov 15, 2010

iBall has launched 7 new mobile phones for the Indian market, introducing mobile for senior citizens as well as floating & water proof handsets

Published on Mar 17, 2011

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Best IT World (India) Pvt. Ltd. that markets computer peripherals under the popular brand, iball has unveiled seven new handsets in India. For the first time in India the company is introducing seven categories each having unique characteristics for its mobile phones. The new iBall mobile phones will come segmented in categories such as Shaan, Waterproof, Sleec, Flip, Posh, Touch and Senior.Sandeep Parasrampuria, CEO, Best IT World Ltd said, “"All iball products are unique in blending technology with design, aesthetics and innovation. Our range of mobile phones combines these three attributes even better, in a highly cost-efficient manner. Based on in-depth research, we have introduced feature like SOS button for senior citizen, we have also designed waterproof handsets considering the Indian weather and life style of working Indians"iBall has introduced iBall Senior mobile phones to target the senior citizens. The mobile phones for seniors has been designed with features like large fonts, amber color, enhanced sound and comes with the remarkable feature of SOS button. Within 7 seconds of pressing SOS button, the handset sends a siren to alert the surrounding people know that the person is in trouble and should be immediately attended to. It also sends SMS to pre-defined 5 numbers and starts dialing those numbers automatically one after another till one call is attended.Furthermore, all the new phones in the seven categories have some unique features. iBall is also launching the first waterproof mobile phones in India. At the press conference, Mr. Parasrampuria immersed the phone inside a bowl full of water for over 10 minutes. Two hours later, the phone was working just fine. The biggest USP of this waterproof mobile phone is it floats on water. So even if one drops the phone in sea or a lake, it can easily be retrieved.iBall will be simultaneously launching in over 400 cities with 500+ distributors across the country. The company already has 23 branch offices across the country. iBall has over 100 self owned service centres, another first for a consumer product company in India. The new iBall mobile phones will be priced between Rs. 1,500 to Rs. 7,000. (via: iBall) 

 

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