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Virgin launches vDesire in India

Published on Dec 18, 2008

UK's Virgin Mobile which has a strategic tie-up with Tata Teleservices today launched an entry level ultra slim mobile phone in India.

Published on Mar 17, 2011

New Delhi, Dec 18-Richard Branson promoted Virgin Mobile which entered Indian telecom market in 2007 through a partnership with the Tata Group owned telecom service provider, Tata Teleservices Ltd (TTSL) today launched another entry level multimedia phone in India. The model christened as vDesire is distinctively slim, measuring just 11.5 mm, this stylish, chrome finished mobile device is endowed with 1000 SMS storage capacity and supports a large internal phonebook with 500 X 5 entries. The phone comes with an attractive 65K color screen, FM Radio, Stereo headset, Speaker phone, Prepaid connection and Lifetime Validity. Priced at Rs.1,699 the handset allows users one touch access to Vbytes, Virgin Mobile’s data portal, from where they can download wallpapers, ring tones and games at a daily access charge of just Rs. 5/- . Delighted to announce the vDesire phone in India, Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India, said, “Constant access to social circles is a top priority for youth consumers. The need for style and instant communication has hit the younger generation like never before and SMSing has become an integral part of their lifestyle today. Keeping this in mind, we have introduced the vDesire phone that comes with a harmonious blend of style and features at a price that no other phone offers in this space”.