Samsung introduces Samsung Takeback and Recycle (STAR) Program in India

Published on Sep 7, 2010

Samsung promotes e-waste recycling by launching the STAR program as part of its Corporate social responsibilities

Published on Mar 17, 2011

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Samsung India introduced a new program called the Samsung Takeback and Recycle Program or S.T.A.R program, as an initiative to promote e-waste recycling in India. The program would enable consumers from all over India to hand over their Samsung products for recycling. The initiative would allow consumers to use 235 locations in 20 cities for disposal of portable products across the Samsung service center network. For bigger products, the product collection facility is available on payment of a nominal fee. The program aims at educating and creating awareness among the consumers about the importance of recycling e-waste. Samsung is making sincere efforts for creating a recycling based society, preserving the environment and efficient utilization of resources, through the STAR program. This initiative would definitely induce a behavioral change among the Indian consumers. "As a responsible corporate citizen, environmental protection is one of our key priorities. Beyond environmentally friendly products and manufacturing processes, we are aiming to address the important issue of e-waste management with the roll out of STAR program. This initiative reaffirms our commitment towards building awareness for responsible consumption/ waste management practices and ensuring proper end of life treatment to reduce the burden on the planet. Our ability to cover our entire product portfolio makes this more convenient and easier for our consumers," said Mr J S Shin, President & CEO, Samsung South West Asia HQ at the launch of the Samsung STAR program. (via: SamsungHub) 

 

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