Mobile gaming company PlayUp to cricket fans

Published on Feb 28, 2011

Playup mobile gaming company launches mobile cricket games for cricket aficionados

Published on Mar 17, 2011

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  Craving for some more cricket? Playup online.  Targeting the one billion cricket crazy fans, the mobile gaming company, Playup recently unveiled three Cricket World Cup-specific games promising fun and interactive experiences for the sports fans. The three games which include PowerUP, Next Wicket and 6UP provides interactive experiences over mobile to sports fans during live sports broadcast.These interactive games can be played across various platforms like SMS, Interactive Voice Response (IVR), internet and apps.This is how we play it:6UP - The Participants predict the runs that will be scored off each valid ball in a 6UP over of a 6UP Match. Next Wicket -A knockout game where predicting correctly the next batsmen to be dismissed keeps you in the game. If you survive you win!Power Up - Predict the runs scored in a power play period specific to each innings of a match to win exciting prizes.Rajat Kulshrestha, CEO, PlayUp India told a local daily, “During IPL 3, we got 18,000-20,000 plays per match. Now we are getting over 40,000-45,000 g across our three games. During IPL 4, we will launch two more games.” The four year old company hopes to introduce more exciting and innovative products in the future. Stay tuned cricket aficionados! 

 

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