Lava M23 music phone launched in India

Published on Jun 15, 2010

Lava International has launched Lava M23 mobile phone that comes with the perfect blend of music and quality

Published on Mar 17, 2011

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After an overwhelming response of Lava A9 and mesmerising the Indian market with its design and looks, LAVA International Ltd., one of the leading companies in Indian mobile industry is again all set to freeze you with its new launch, i.e., Lava M23 mobile phone.    Dubbed as the 'Pulse of Young Music Buffs', Lava M23 is a perfect blend of entertainment and fun and which would undeniably accomplish the quirk for music. Lava M23 is a stylish, dual SIM phone that has been designed for the music lovers. The phone has high acoustic clarity and has capability to beat the heart of the listeners and also comes with an audio jack, which makes the feel of music clearer. Commenting on the launch of M23, Mr. SN Rai, co-founder & Director, LAVA International Ltd., said that, "Nowadays mobile phones are becoming a need more than a necessity, need of flaunting with the tech rich gadgets amongst good pals. And this kind of behavior has been seen generally in the youngsters. That's why taking the market scenario and going through the needs of such instincts we decided to come up with a product that would cherish our youth."As music mania kicks off on every young mind and craze for such gadgets booms in the market, LAVA International also decided get this fever down by providing a power packed handset which will appeal to our young generation and those who are always in a freak of adding a spunk of attitude in their standard of living.  Lava M23 is preloaded with MP3 player that enable users to explore and enjoy different melodies at ease. It comes with an expandable memory up to 8 GB that allows you to store more than 1500 songs. For sharing music library with others, there is Bluetooth with data transfer capability. The Bluetooth also has A2DP profile through which the music can be enjoyed on wireless Bluetooth enabled headsets. And those who have the temptation of hearing the music along with visualisation then M23 is the best buy as it supports MP4 and has high resolution 2.2 inches TFT, 65k colour screen, to enjoy video playback. To increase the capability of capturing your golden memories this handset comes with a digital camera of 1280*1024 pixels. Combined with a digital camera, and MP4 player, Lava M23 would definitely tap the veins of its customers as this is the handset for those who like to listen to their music collection on the go. The phone also features FM radio, making you cherish and enjoy your FM heroes.  With 850 mAh battery which provides long talk time up to 5 - 6 hours and expandable memory options, the device would enable the users to hoard all their stuffs. The extra sophisticated features such as WAP support and GPRS have been incorporated in this advanced gadget.The initiative to mesmerise and tap the veins of customers doesn’t end up here. There is something left in this magic box, as it comes with 2 more utility accessories - a desktop charger and one extra battery along with 2GB Micro SD Card. "LAVA – Power in your hands", would prove to be a golden hand shake as the company has opted the mantra of duality with the launch of this handset, as offering dual SIM along with dual batteries. Breaking the clutter in the world of monotonous candy bar phones, M23 stands at the bay, because of its high tech design and looks which has the power to mesmerise anyone. Lava M23 mobile phone is reasonably priced at Rs. 4,499 in the Indian market. 

 

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