RComm to offer ad-funded video content on mobile

Reliance Communications has tied up with an UK based telecom solutions provider to offer ad-laden video content on mobile platform.

This means RComm would offer various video contents to its mobile users which will be funded by advertisers.

Under the agreement, the UK-based 3rd Space will supply mobile video content to Reliance Communications.

Along with some free video content the Anil Ambani led company will also offer premium content such as 'Who Wants To Be a Millionaire', Bollywood songs and films along side the world's leading sporting content, available on every data enabled handset within the Reliance network.

Both companies would focus on bringing in Indian and international advertisers, according to a company release.