Facebook acquires popular free mobile app developer, Snaptu

The London based American-Israeli technology company has been acquired by facebook to help with its mobile expansion strategy.

Snaptu is one of the popular mobile app developer that has been offering services that runs on virtually every type of internet-enabled mobile phone allowing users to browse social networks like Facebook, without the need for a smartphone.

Founded in 2007, the popular mobile app developer is already a booming business because non-smartphone users make up an extremely lucrative 80 percent of the market.

According to Snaptu's press release,"the acquisition is expected to close within a few weeks. We'll have more updates on Snaptu soon, and we'll be working hard to offer a richer and more advanced Facebook app on virtually every mobile phone. During this transition period, we expect Snaptu will continue to operate as it does today."

Henri Mossinac, Facebook’s Head of Mobile Business says, ‘We want to have every user in every market using Facebook– we’re investing in smart phones and at the same time as in mass market phones because we believe with great features and great integrations, every phone can become sociable."

The acquisition definitely signals exciting opportunities for both Facebook and Snaptu as well as the millions of users around the world.