
Samsung kicks off 2012 London Olympic campaign
Amit Shrivastava
Samsung launches London 2012 Olympic campaign with the introduction of their new logo for the Games and Torchbearer nomination initiative
Samsung launches 2012 London Olympic campaign
Published on Jun 15, 2011
Associated with Olympic Games for more than 25 years, Samsung has yet again stamped its commitment to the mega global event with the launch of its 2012 London Olympic campaign.
Along with David Beckham, the Global Olympic Games Ambassador, Samsung has initiated a new campaign for the hunt of Torchbearer to carry the Olympic Flame forward.
The Torchbearer nomination campaign by Samsung offers people in their community the golden chance to be one of 8,000 Torchbearers to carry forward the Olympic Flame.
For this grand occasion, all you have to do is nominate a person who you think is a Local Hero and goes the extra mile. You can submit the nomination of your Local Hero in 4 easy steps here.
The leading smartphone maker Samsung has also announced their new logo for the 2012 London Olympic Games. Envisioned by artist Kate Moross, the new logo is known as Samsung Olympic Visual Identity System (SOVIS).
Through this logo, Samsung tries to connect with the masses and conveys the message to the common people that it's 'everyone's Olympic Games.' You can check out Samsung's Olympic Torch Relay video featuring David Beckham here.





