Google introduces new features to revamp mobile search for iOS and Android

There is good news for both Android and iOS users. Google has launched a set of new features and technology that will now help you search faster through google mobile homepage. The changes include shortcut icons for popular searches like restaurants, bars, coffee shops, gas stations and ATMs. In addition to this google has also made changes to how users type searches. Now you can add suggested phrases to the search box directly from Google.com.

During their briefing in San Francisco, Google gave a demonstration of another feature known as the Instant Pages. This feature enables search pop ups to "pop-up" instantly. The company stated that this new feature would eliminate 2 seconds to 5 seconds time it would normally take users to conduct a Web search and land on a page. The whole technology is surrounded around predicting what search results  a user is likely to click.

The Google changes come as a result of the spike in the traffic experienced from mobile devices such as smartphones.

A google fellow stated, "consumers' increased use of mobile devices benefits Google by allowing people to continue searching the Internet during times when searches on desktop PCs typically wane, such as after 9 p.m., during the weekends and during the summer months." He further added, "There is no summer slump ( with mobile devices)."

Google's position as the centre of the internet universe has remained undisputed for quite some time now. However if its present stand as the leader will continue is being debated, specially as the new generation of mobile consumers are changing and redefining the web browsing habits.

Microsoft's Bing is emerging as a strong contender after it incorporated the data of over 500 million Facebook users and started touting itself as the search engine capable of social search capabilities.

Who will truly emerge the winner in this race and redefine the way we browse, we guess we will have to wait and watch.