3G services to boost Mobile Value Added Services: VAS Asia 2011

The Indian telecom industry continues to grow at a rapid pace with around 826 million wireless subscribers under its belt by April 2011. In this scenario Mobile Value Added Services (VAS) are expected to play a key role in further driving the growth in the telecom industry. According to a study by global consultancy firm Deloitte, Mobile Value Added Services are expected to be USD 4 billion industry within the next two years.

In India we have seen that most of the MVAS is concentrated across music and content like wallpapers, themes, ringtones and SMS based services like news, updates among others. This trend is expected to extend to entertainment and communication with the improvement in telecom networks. According to a recent PwC report titled Value Added Service: The Next Wave in the Communication VAS Services segment, "video calls, MMS and Email will be the key drivers for the communication VAS services. The total revenue from communication services is expected to cross Rs. 20,000 crore by 2015 in which the SMS will contribute 72% of this revenue."

It therefore does not come as a surprise that why there has been a tremendous interest in the Value Added Services. Bringing in a exciting trend towards the rising era of VAS in India, 10th VAS Asia 2011, returns with a bigger platform on 8th of July 2011 at The Le Meridien in New Delhi.

Mr. Jason Stirling, Senior Vice President, Asia Pacific, Nuance Communications and Mr. Stuart Sharpe, Senior Director, APAC Sales Engineering, Nuance Communications will be delivering the presentations  at the event besides showcasing latest line of products. Mr. Jason Stirling, Senior Vice President, Asia Pacific, Nuance Communications says, “With the roll-out of 3G services in India, the VAS industry is poised to witness a paradigm shift in content offerings as well as in Value Added Services consumption patterns of consumers. This truly represents an inflection point, not only for companies who power Value Added Services, but for the entire telecom eco-system in India.”

The event is another edition in the series of successful VAS events conducted by Bharat Exhibitions. Mr. Shashi Dharan- Managing Director, Bharat Exhibitions the organizer of VAS ASIA 2011, says,  "VAS Asia 2011 will help in strategizing a strong vision for MVAS Landscape in India as it is an ideal stage between the key influencers and decision makers under one roof. This year's event will develop innovative marketing tools for boosting the penetration of VAS adoption in the 3G Ready India."

VAS Asia 2011 Conference and  Exhibition will attract over 1000 delegates from across APAC and India.

What to expect at the VAS 2011?

The VAS industry is poised to witness a big shift thanks to the roll out of 3G services in India. This change signifies a major inflection point for companies offering the Value Added Services as well as the telecom industry in India. Therefore this 10th edition will put special emphasis on Mobile games, location tracking, mobile banking, mobile advertising, content security, Worldwide Trends in VAS and the implications for India. Other topics discussed will also include mobile content commerce  and distribution, role of aggregators, expectations from handset manufacturers for introducing innovative Mobile VAS service and more.